1,720km in 7 consecutive days for Gordon Miller, Guinness World Record holder

From 1st – 7th October, Ride for Freedom founder Gordon Miller will attempt to set a new Guinness World Record, cycling 1,720kms (1,068 miles) on an e-bike in 7 consecutive days, shining a light on a documented human trafficking route from Africa to the U.K. The ride, named El Gordo (which translated from Spanish means the ‘big/fat one’), will fundraise to support the development of the Freewheel programme by Ride for Freedom. The programme empowers survivors of modern slavery to cycle, to support their independence, mobility, mental and physical health and wellbeing and provides survivors with a bike, given road awareness and proficiency training and basic mechanical skills.

 “I’m free to cycle but millions of people aren’t. They’re victims of human trafficking and trapped in modern day slavery. It’s a heinous crime that affects thousands in the UK and there are more than 40 million modern slaves worldwide. It needs to be eradicated.” - Gordon Miller, the Ride for Freedom team leader and founder

Ride For Freedom’s aim is to harness the universal appeal of cycling to raise awareness, educate and forge partnerships to end modern slavery, and achieves its mission by creating and leading unique cycling challenge events and by partnering with high impact sports clubs, companies and aligned charities. The 18-day tour, which Miller will ride solo in part on an Orbea Gain e-bicycle, is supported by Presca, bike manufacturer Orbea, and sponsored by several companies including Marshalls Plc as headline sponsor. 

“I chose to partner with Presca due to our aligned values. Back in 2018, when I was first looking for a kit partner, I struggled to find anybody who shared our sustainability and responsible sourcing principles. Presca stood out from the pack because not only do they have a sustainability-first philosophy, but they also put it into practice. For me that’s a deal-maker and it’s a bonus that the kit performs really well and looks super-stylish.”

Ride For Freedom El Gordo isn’t Gordon’s first world record challenge, in October 2020 he cycled 620.5 miles around England to spell the words ‘end modern slavery’. The verified challenge saw him become the title holder for The Largest GPS Drawing by Bicycle (Individual).

You can find out more about the work Ride for Freedom are doing, including events and updates over on their websitedonate to the ride, and follow the ride progress through Instagram and Strava.