From 1st – 7th October, Ride for Freedom founder Gordon Miller will attempt to set a new Guinness World Record, cycling 1,720kms (1,068 miles) on an e-bike in 7 consecutive days, shining a light on a documented human trafficking route from Africa to the U.K. The ride, named El Gordo (which translated from Spanish means the ‘big/fat one’), will fundraise to support the development of the Freewheel programme by Ride for Freedom. The programme empowers survivors of modern slavery to cycle, to support their independence, mobility, mental and physical health and wellbeing and provides survivors with a bike, given road awareness and proficiency training and basic mechanical skills.
Ride For Freedom’s aim is to harness the universal appeal of cycling to raise awareness, educate and forge partnerships to end modern slavery, and achieves its mission by creating and leading unique cycling challenge events and by partnering with high impact sports clubs, companies and aligned charities. The 18-day tour, which Miller will ride solo in part on an Orbea Gain e-bicycle, is supported by Presca, bike manufacturer Orbea, and sponsored by several companies including Marshalls Plc as headline sponsor.
“I chose to partner with Presca due to our aligned values. Back in 2018, when I was first looking for a kit partner, I struggled to find anybody who shared our sustainability and responsible sourcing principles. Presca stood out from the pack because not only do they have a sustainability-first philosophy, but they also put it into practice. For me that’s a deal-maker and it’s a bonus that the kit performs really well and looks super-stylish.”
Ride For Freedom El Gordo isn’t Gordon’s first world record challenge, in October 2020 he cycled 620.5 miles around England to spell the words ‘end modern slavery’. The verified challenge saw him become the title holder for The Largest GPS Drawing by Bicycle (Individual).