Our founders set out on a mission to take back materials which were polluting the planet and to redesign them into performance sportswear that was built to last. Their ambitions were matched in the early days by pioneers in the cycling, running and triathlon field who supported the early business and who trialled and tested the sportswear. Always staying true to our values, we have built a business based on sustainable and ethical choices and where every garment is designed and created with these considerations in mind.

We have expanded to supply teams, corporations and individuals from the four corners of the globe with unique sustainable performance sportswear offering customers a real viable alternative to the industry norms.

Based in Teesside in the North of England, with remote hubs around the UK, our team is made up of experienced athletes and committed environmentalists with industry expertise in environmental science, design and business management. Within our team we have two GB age group triathletes and other staff members have competed in numerous Ironman, ultra-running events. We have links with world-leading research institutes which keeps us at the forefront of sustainable design.