circularity approach

“There is no such thing as ‘away’. When we throw anything away it must go somewhere.” – Annie Leonard

The linear “take-make-waste” world of fashion means taking the Earth’s resources, using them for a while, then discarding them and starting over. The vast majority of fibres that go to make up clothes (whether synthetic or natural) are heavily reliant on fossil fuel resources, either as raw materials, or to generate energy in one form or another to grow, harvest, process, and manufacture. So it’s become by definition a very resource-heavy and damaging industry.

"Buy once, buy well" The single most important thing you can do to reduce your clothing impact is to buy less, buy well, and make it last. If you spend more, you’re likely to be investing in a company with a fairer supply chain (not always, but it helps), and you’re more likely to build an emotional connection with a garment. If you love your jersey, you’ll care for it properly. Then you’ll find it lasting years instead of months, and you won’t be reaching for that “buy now” button quite so often. It’s better for the world (and better for your bank balance).

Extending the life of your garments (one of the key principles of circularity) can significantly reduce their whole lifecycle impact. WRAP research shows that extending the life of clothes by nine months can reduce carbon, water and waste footprints by between 4 and 10 per cent each.

When you do feel like it’s time to renew your garment, instead of throwing it in the bin, why not try:

Repair: If it’s damaged, there are loads of skilled people out there who can fix your clothes to make them like new, or you can even watch an online tutorial and give it a go yourself.

Donate: Others can make use of your undamaged items, via charity collection. It’s important to note, however, that if your clothes are in a bad way, taking them to a charity shop may ease your conscience, but they’ll still end up in landfill (at a cost to the charity).

Return: Send your worn Presca kit back to us so we can recycle the fibres and make new garments. We’re currently working on a take-back solution and aim for all our clothes to be fully circular by 2023.

Presca’s high-performance sportswear is created from recycled materials – made from waste, made to last.

Since the outset we’ve been more ‘circular’ than our competitors, by using recycled materials in all of our garments and maintaining sustainable supply chains. Our design principles allow us ‘close the loop’ and prevent wastage of resources. These principles mean we design sportswear that is:

Created from recycled, renewable or dead stock materials. Designed for longevity. (The main objective in making sustainable clothing should be to keep it in use for as long as possible, so our sportswear is especially durable and high-performing.)

Repairable. (We are currently exploring setting up our own garment repair facility, or working with a specialist service provider to prolong the life of Presca products.)

Recyclable/biodegradable. (The last step in the life of a garment, when it is truly beyond repair and reuse. Our first fully circular range was launched in 2020, and by 2023 all new sportswear products will be fully circular, with a process in place to return and recycle every item at the end of its life.)