our actions

In 2020 we launched a cross-cutting sustainability strategy. We have set ourselves tough goals, and believe we’re leading the industry in this respect. Hitting each of these goals will require focus, diligence and grit - it won’t be easy, but in order to change the industry there are no shortcuts.




  • Repair service launched ✓
  • Become a member of 1% for the planet ✓
  • Launch an annual emissions report and publish on our website ✓
  • Net Zero - on our operations and supply chain ✓
  • Fully circular for all new garment ranges
  • Become B-Corp certified