our promise

In 2020 we launched a cross-cutting sustainability strategy. We have set ourselves tough goals, and believe we’re leading the industry in this respect. Hitting each of these goals will require focus, diligence and grit - it won’t be easy, but in order to change the industry there are no shortcuts.


  • All fabric suppliers & manufacturing partners signed up to presca code of conduct ✓
  • Zero, Single-use plastics in packaging ✓
  • First fully circular garments produced ✓


  • Launch an annual report and publish on our website


  • Net Zero - on our operations and supply chain
  • Fully circular for all new garment ranges