people & planet
"Our calling is to lead the sports industry in creating positive climate and social impact, through the creation of gear we love and use that stands the test of time. Sharing and learning as we grow, making change and leaving things better than we found them, driven by our passion for the outdoors." - Rob, Guy & Lily
Our ambition both as a brand and as a company is to do 100% good. Not less bad, 100% good. We spend a huge amount of our time thinking about how Presca can be part of the solution, rather than a continuation of the problem. We’re continually working to address all of the issues that determine each piece’s ecological impact throughout its manufacture and lifecycle, as well as our behaviour as a business. But we want to be honest about the fact that it’s a journey – and that until we get there, we’re still part of an industry that is responsible for 10% of annual global carbon emissions and over 20% of global water pollution.