Our planet is in crisis. There is no time for business as usual.
We exist to constantly pioneer ways for the performance sportswear industry to make a positive impact on our society and planet, so you can make the most environmentally and socially conscious clothing choice.
"HOW COULD I LOOK MY GRANDCHILDREN IN THE EYE AND SAY I KNEW WHAT WAS HAPPENING TO THE WORLD AND DID NOTHING."
Sir David Attenborough
The clothing industry (and particularly fast fashion) is an environmental disaster
Fashion is the 3rd most polluting sector after oil & gas and agriculture
The clothing industry is responsible for 10% of annual global carbon emissions, more than all international flights and maritime shipping combined.
We have a linear take – make – waste model which is responsible for huge and unsustainable resource use, not to mention massive social injustice
Over 100bn garments are made per year, and only 1% of them are truly recycled into clothing. The rest are downcycled, burned or buried
Of the total fibre input used for clothing, 87% is incinerated or disposed of in a landfill.
Statistics published by UNEP and the Ellen MacArthur Foundation
SPORTSWEAR THAT GOES FURTHER
In 2014 we set out on a mission: to take back materials which were polluting the earth and to redesign them into performance sportswear which was built to last. Our initial concept jersey, launched at the Tour de France in 2014, was made from recycled plastic bottles. Now all our technical garments incorporate recycled materials, pushing the boundaries of the possible in the field of performance sportswear design. This first jersey led us to build a business from the ground up based on sustainable and ethical choices, where every garment is designed and created with these considerations in mind.
We are the businesses of the future. Where our design choices and supply chain decisions seek to support a thriving planet and communities, rather than depleting them.
Through actively seeking out companies that operate more ethically and sustainably you as consumers can drive genuine and fundamental changes in the way the industry operates.
How are we different?
An important note about our business: At Presca, we recognise that sustainability is complex and there are no perfect answers. However, we are on a journey of genuine positive change. Sometimes we will need to change course to get things right and our business model allows us the flexibility to adapt. We believe that it is important to take steps in the right direction rather than take no action at all. Join us and challenge us as we build a better brand. We would love to hear from you at firstname.lastname@example.org
Our Sustainability Commitments
In 2020 we launched a cross-cutting sustainability strategy. We have set ourselves tough goals, and believe we’re leading the industry in this respect. Hitting each of these goals will require focus, diligence and grit - it won’t be easy, but in order to change the industry there are no shortcuts.