Follow these co-ordinates and you'll be taken right back to where it all started - our first office in the glorious North East! The co-ordinates on the t-shirt reinforce our commitment to sustainable design. They keep us grounded, remind us why we started this journey and inspire us to keep pushing forwards.
And just so you know, we launched this Tech Tee 2,146 days after we showcased our first sustainable cycle jersey at the 2014 Tour De France in Yorkshire. We’re in this for the long haul.
100% Recycled Materials
We use approximately 5 * 2litre plastic bottles (the clear ones) to make this tee. Using recycled polyester has been shown to reduce energy use and emissions by 60% and water use by 95% meaning your garment has a much lower impact than the norm.
Today, most products are linear by design – they’re made, used and disposed of. This pattern of consumption is trashing the planet and creating more carbon emissions than is safe for our future.
In contrast, circular design restores a natural balance. In practice, that means keep your t-shirt for as long as you like. And once you’re done with it, send it back to us and we’ll recycle it back into its raw materials, ready to make a brand new garment.